数据挖掘技术在客户关系管理中的运用

Application of CRM in the Data Mining

客户关系管理不仅是一种管理理念,又是一种旨在改善企业与客户之间关系的新型管理机制,也是一种管理软件和技术.数据挖掘能够对将来的趋势和行为进行预测,从而很好地支持人们的决策.CRM的成功在于成功的数据仓库、数据挖掘.

CRM(Customer Relationship Management) is not only concept of management,but also a new mechanism of management which improves the relationship tetween the organization and the customers,and a software and technology of management.Data Mining can forecast the trend and behaviors.which supports decision nicely.A successful CRM is due to the success of Data Warehousing and Data Mining.