论区域营销系统

ON REGIONAL MARKETING SYSTEM

区域营销实质上是一个战略市场管理过程,也是一个区域财富的增长过程。文章从区域营销系统的主客体和营销的目的出发,认为区域营销系统主要由四部分构成:主体子系统、目标市场及其决策过程、产品子系统、战略管理子系统。并认为营销实质上是一个社会管理过程,是一个产品和价值交换过程,而区域营销系统网络是实现区域产品和价值交换的平台。同时还认为区域形象是区域营销的产品包装。

Regional marketing is the management of a strategic market in fact,and the growth course of a regional wealth too.This text proceeds from the main object of the regional marketing system and purpose of marketing,think the regional marketing system is formed by four parts mainly: Subject subsystem of regional marketing;The goal market of regional marketing and decision-making process; Products subsystem of regional marketing;Strategic management subsystem of the regional marketing.Think marketing is a social...