摘要
培训市场这几年高速增长,高级管理培训更是呈几何级数地增长,相应地市场也形成了自身的特点。本文立足于国内高级管理培训市场,用经典波特五力分析方法分析了高级管理培训市场的竞争环境,包括现有竞争者、供应商、替代品、顾客以及潜在竞争者。最后指出对高级管理培训工作的启示。
the Chinese training market has experience high-speed growth in recent years,and within it,the growth of executive management education market is exponential.This article uses Parter s classical model of five competitive forces to analyse the competition environment of executive management education in China,including current competitor,supplier,substitute,customers and potential competitor.
出处
《清华大学教育研究》
CSSCI
北大核心
2006年第S1期212-216,共5页
Tsinghua Journal of Education
关键词
高级管理培训
培训市场
中国
executive management education
training market
