广告创意与民族文化心态

Adervtisement Creation and National Cultura Psychology

广告创意是一个非常活跃的艺术层面,同时也给广告创意人员带来了不便,本文拟就广告创意与民族文化认同、民族文化尊重、中华文化的特性等问题试作论述,使广告创意人员及广告设计专业的学生对广告创意与民族文化的相互沟通与衔接有一个深刻的认识。

Adertisement creation is a very active art field and it brings inconvenience to advertisement creaters.This paper tries to discuss the issues such as the approval of advertisement creation and native calture,the respect to national culture and the characteristic of Chinese culture,so as tomake the advertisement creators and adertisement disigning majors have a profound realization on the communication and connection between advertisement creation and national culture.