“第二含义”商标保护价值评析

On Values of Protecting ‘Second Meaning’ Trademarks

作为通过使用而获得显著性的“第二含义”商标,无论是在我国加入的相关国际公约还是在世界各国立法中均已存在,我国亦有相关立法和司法实践。但我国学者对于“第二含义”商标的保护意义没有过多的论述,更有部分学者对我国是否应对“第二含义”商标予以保护持有异议。应从商标保护的由来、商标法的立法目的、消费者的保护及公平原则方面来看待“第二含义”商标的保护价值。

‘Second meaning’trademark has existed not only in legislation of many countries and relative international treaties,which China has entered,but also in China's legislation and judicial application.However,Chinese experts have not paid more attention to it and some of them have different idea on the protection of the‘second meaning’trademark.In author's opinion,the protection value of the‘second meaning’trademark should be regarded from the history of trademarks,the legislation aim of trademark law and the principle of protecting consumers and justice.