我国体育广告业发展现状及对策分析

Investigation and Study on the Present Situation of the Sport Advertisement of Our Country

采用文献资料法,通过讨论广告和体育之间的联系以及体育广告自身的特点,指出我国体育广告发展过程中存在的一些问题,为发展我国体育广告业提供一些建议及对策。

With document method,collecting related information;this paper discusses the increasingly extensive connection between advertisement and sport,points out that there are some problems in the development of sport advertisement of our country and offers some reference opinions.