会展经济与城市发展——以济南为例

Convention-Exhibition Economy and City Development——for the Example of Jinan

会展经济是城市发展中出现的一种新的经济形式,具有高利润、高收益的特点。介绍国内外会展经济的发展情况,通过与国内会展业发展较快的城市的对比分析,指出济南市发展会展经济的优势条件和劣势条件,论证了在新的市场环境下,济南的会展经济应在政府的支持和指导下,在加快基础设施建设,加强促销与宣传,进行行业规范化管理的前提下,迅速建立起具有济南城市特色的会展品牌。

Convention-exhibition economy is a new kind of economy during the city development,which has the characteristic of high profit and high income.This article introduces the development of the domestic and international exhibition economy briefly.To compare with developed cities,Jinan has the advantage and disadvantage to develop convention-exhibition economy,which proposes that in the new market environment,Jinan's convention-exhibition development should be under the support and guidance of the government,speed up construct its infrastructure,strengthen its promotion and propaganda,carry on the standardized management of the trade,and set up the meeting exhibit card with characteristic of urban Jinan.