论广告标题的创意

Discussion about the Creation of Advertisement Headlines

一个好的平面广告必须具备一个好的标题,一个有创意的广告标题能够快速有效地创造出经济价值。因此,如何使广告标题有创意就成了广告人的一个重要课题。本文从广告标题的创意步骤、原则和方法三个方面论述了广告标题的创意。

There must be a good headline in a good surface advertisement and creative advertisements can create economic values quickly and effectively.Therefore,it has become an important topic how to make advertisements creative.This article demonstrates the creation of advisement headlines from the steps,principles and ways of creating them.