摘要
本文在对客户喜好调查的基础上,建立了基于客户偏好的电子商务供应链的指标体系。然后,利用层次分析法对该指标体系进行了分析与评价,得出客户偏好对电子商务供应链中的因素的影响及权重,旨在为电子商务企业决策提供理论依据。
The e-commerce and supply chain problem based on the customer preferences is developted. Firstly, a questionnaire is designed to investigate the customer's demands and preferences. Then, a criteria framework is formulated by analyzing the results of these questionnaires. Subsequently the AHP method is employed to obtain the essentiality weights. The evaluation method proposed should be useful for decision-maker in their e-commerce and supply chain management.
出处
《仪器仪表学报》
EI
CAS
CSCD
北大核心
2006年第z3期2620-2622,共3页
Chinese Journal of Scientific Instrument
基金
国家自然科学基金(70571077
70431003)
教育部暨辽宁省流程工业综合自动化重点实验室开放课题基金
关键词
电子商务
供应链
客户偏好
层次分析法
e-commerce supply chain customer preferences analytic hierarchy process