客户偏好对电子商务供应链的影响研究

Influence between e-commerce supply chain and customer preferences

本文在对客户喜好调查的基础上,建立了基于客户偏好的电子商务供应链的指标体系。然后,利用层次分析法对该指标体系进行了分析与评价,得出客户偏好对电子商务供应链中的因素的影响及权重,旨在为电子商务企业决策提供理论依据。

The e-commerce and supply chain problem based on the customer preferences is developted. Firstly, a questionnaire is designed to investigate the customer's demands and preferences. Then, a criteria framework is formulated by analyzing the results of these questionnaires. Subsequently the AHP method is employed to obtain the essentiality weights. The evaluation method proposed should be useful for decision-maker in their e-commerce and supply chain management.