解析现代流行服饰文化传播中的符号化特征

Analysis of symbolization characteristics in the spread of fashion culture

从符号学与流行传播学的角度,对服饰文化传播中的符号化特征及其成因进行了分析,探讨了现代服饰传播媒介运用语言或非语言的符号,把各种服饰形象和服饰文化传递给受众,使受众接受符号意义,形成符号化的情感态度和成为流行服饰及其文化传播载体的过程。在此基础上,指出了服饰文化传播符号的研究在现代服饰设计、营销、消费和服饰文化传播中的重要理论价值与意义。

From the point of semeiology and disseminating theory,this paper analyzes the symbolization characteristics in the spread of fashion culture and the causation.The modern fashion media using a verbal and/or non-verbal symbol conveys various kinds of fashion images and fashion culture to the public,and they accept and comprehend the meaning of these symbols and take an attitude with symbolization characteristics.And in turn,they act as mass media and carrier of fashion apparel and fashion culture.It points out the important value of study of the symbols in fashion culture spread in modern fashion design,marketing,and consumption.