中国老年出境旅游者消费行为特征研究

Comparative Study on Elder Outbound Tourists:Characteristics and Behavior

中国出境旅游市场和老年旅游市场的发展,对老年出境旅游市场的开发具有重大意义。然而,目前对老年出境旅游市场的研究尚待深化。该文通过比较2006年上海市对老年出境旅游者的调研数据与该年总体出境旅游者的调研数据,分析了老年出境旅游者在人文统计特征、消费决策制定阶段特征、实际消费阶段、消费评价与消费意向等方面的消费特征,为开发老年出境旅游市场提供决策参考。

With the development of outbound tourism market and elder tourism market in China,it is important to develop elder outbound tourism market.However,there are very few researches in this field.Through a comparative analysis with the result of'Annual report of China outbound tourism development 2006'and the elder tourists data drawing from that in Shanghai,this paper comparatively analyzes four respects to outbound tourists:characteristics of human statistics,characteristics of consumption decision making sta...