当代大学生旅游消费市场现状及开发策略分析

The Analysis on Current Situation and Developing Strategy of Tourism Consumption Market of Contemporary College Students

目前,随着我国旅游业的迅速发展,大学生旅游正逐渐成为我国旅游消费的一个重要组成部分,但是大学生旅游消费现状并不让人乐观。对于旅游企业而言,如何更好地开发大学生这个隐藏着巨大商机的旅游市场显得尤为重要。

Nowadays, with the rapid development of Chinese tourism industry, college student tourism has become one important part of tourism consumption in our country. But, the situation of tourism consumption about college students isn t well. For tourism enterprises, it is vital for them to develop such a greatly potential market.