基于媒介融合集群产业价值链的构建策略

The Construction Strategy Of The Industrial Value Chain Based on the Media Convergence Cluster

媒介融合集群产业价值链的整合和构建对媒介集群产业而言不失为是一项意义重大的工程。首先给出了媒介融合集群的结构特征和竞争优势;其次厘清了媒介融合集群产业价值链的概念和内涵;最后针对媒介融合集群产业价值链存在的问题和缺陷,提出了一系列可行策略,以期能对我国方兴未艾的产业集群的发展有所启示。

It is a significant project for the whole media convergence cluster to agglomerate and construct its industrial value chain. This paper mainly discusses the following questions:Firstly,it puts forward to the framework character and competitive advantage of the media convergence cluster. Secondly,it discusses the concept of the industrial value chain of the media convergence cluster. Finally,the author proposes a series of feasible strategies in order to inspire the development of the industrial cluster,whic...