摘要
经济全球化使人们的交际行为越来越具备了跨文化的特征。本文从语用预设在文学作品、广告语篇、商务、辩论中的实例说明语用预设在跨文化交际中的广泛应用和重要作用。
With the development of economic globalization,people s communicative behaviors are featured with cross-cultural factors.This paper aims to illustrate the application and importance of pragmatic presupposition in literature works,ad texts,business,and debates.
出处
《潍坊学院学报》
2008年第1期152-154,共3页
Journal of Weifang University
关键词
跨文化交际
语用预设
词汇
cross-cultural communication
pragmatic presuppositon
vocabulary
