关于强化广告创作人性化的思考

On Strengthening Humanity in Advertisements Creation

广告创作必须更加注重强化其人性化.坚持与诉求对象保持平等原则,尊重实际并使广告更加生活化,增强广告的生动性和趣味性,是实现强化广告创作人性化目标和满足诉求对象需求的至关重要的手段.

The humanity in advertisements creation must be strengthened. To reach such a goal and satisfy the needs of the advertisements viewers, we should stick to the equality principle, respect the realities and make advertisements close to common people's life so that the advertisements can become more lively, more interesting and more attractive.