摘要
在市场竞争愈趋激烈的情况下,娱乐因素对消费者的选择具有重要影响.企业应根据自身情况,在广告、营业推广和公共关系活动中综合运用各种娱乐因素,不断推动企业发展壮大.
Under the market condition , the amusement factor has an important influence to the choice of the consumer. According to itsown environment, the enterprise should make use of various amusement factors in advertising,business expansion and public relations activities, push the enterprise to development continuously.
出处
《新乡师范高等专科学校学报》
2005年第6期115-116,共2页
Journal of Xinxiang Teachers College
关键词
娱乐
促销
市场营销
amusement
promotion
marketing strategy
