新形势下农产品品牌的建立

Establishing Measure of Farm Product Brand under New Era

论述了新形势下建立农产品品牌的重要性和必要性,指出只有更新观念,树立品牌意识,发挥资源优势,发展特色农业和实施农业标准化,才能创出品牌。

This paper expounded the importance and necessity of establishing farm products brand under the new situation,only breaks with the conventional idea and establish the consciousness of brand,give play to the resource advantage,develop characteristic agriculture and agricultural standardization,could create and produce the name brand.