摘要
调研和分析了目前服装销售中试衣间的现状。阐述了试衣间在现代服装终端营销中的重要作用。对试衣间的营销设计要素提出了相关建议。
The present conditions of locker room in clothing marketing are investigated and analyzed. The important functions of locker room in modern clothing terminal marketing are explained. The related suggestions on marketing design of locker room are given.
出处
《国际纺织导报》
2005年第10期80-83,共3页
Melliand China
关键词
服装营销
试衣间
市场调查
clothing marketing, locker room, market research
