用“五力模型”分析轻钢结构行业的现状和发展

ANALYSIS OF ACTUALITY AND DEVELOPMENT OF LIGHT-WEIGHT STEEL BUILDING INDUSTRY USING FIVE FORCES STRATEGIC MODEL

根据迈克尔·波特的“五力模型”从替代品的威胁、潜在进入者的威胁、买方能力、卖方能力和竞争强度五个方面分析了轻钢结构建筑行业的现状和发展前景。

Based on Michael Porter′s fiveforce strategic model,this article analyzed the actuality and developing foreground of lightweight steel building industry from the following aspects:the threat of substitutes,the threat of incomers,the power of buyers,the power of suppliers and the intensity of rivalry