以“三文档”强化《市场调查》课程实践操作能力

Strengthening the Operating Ability of the Curriculum "Market Investigation" by "Three Documents"

随着企业对市场调查的重视,对《市场调查》课程的实践性操作要求也越来越高,以往主要以市场调查及其相关知识介绍为主的课程已无法适应市场的需要,向市场调查的技能培训过渡已成为教育工作者面临的新课题。正是在这样的背景下,作者经过几年的探索,打破了原有的教学体系结构和教学模式,建立四大教学模块,以“三文档”强化学生学习《市场调查》课程实践操作能力的培养。

As enterprises pay attention to the market investigation,the requirement of curriculum Market Investigation is becomming higher and higher.The former brief introduction of the curriculum cannot meet the demand of the market,the transition of skill training of market investigation has become a new task for the educational staff.It is in such background that the author established four teaching modules by breaking former teaching system and method and strengthening cultivation of students' operating ability in studying the curriculum Market Investigation through'Three Documents'.