摘要
结合实例分析认为,很多推销和宣传化妆品(包括美容技术)的广告都采用"问题一解决办法"语篇模式,由"情景"、"问题"、"解决办法"和"评估"4个部分构成。其中,"问题"和"解决办法"是"必需成分";"情景"和"评估"则可以不出现。
Many advertisements of cosmetics adopt such words as 'problem, scene, solution and evaluation'. But in fact, they can use 'problem' and 'solution', but they can't use 'scene' and 'evaluation'.
出处
《重庆科技学院学报(社会科学版)》
2005年第z1期123-125,共3页
Journal of Chongqing university of science and technology(social sciences edition)
关键词
广告
语篇结构
美容
advertisement
language construction
beauty treatment