高校服务营销的策略

The Strategy of University Service Marketing

高等教育是一种高接触性的大众服务业 ,开展服务营销将促进现代高校变革。必须认识高校教育服务的特征 ,分析教育服务市场。应用服务营销理论 ,对教育的产品、设施、人员和促销因素进行恰当的组合 ,制定合理的营销策略 ,可以提高高校的市场竞争力。

Since higher education is a common service trade frequently contacted with the public, to start service marketing at colleges and universities will bring about reforms in them. The characteristics of the educational services should be recognized and their market must be analyzed. If the colleges or universities want to be more competitive, the theories of service marketing must be carried out, the educational product, facilities, personnel and promoting factors must be well combined, and a reasonable marketing strategy must be devised.