从东风的实践看中国汽车企业的国际化战略

The Internationalilation Strategy of Chinese Automobile Enterprises as DFM for Instance

对于长期封闭发展的中国汽车企业来说,实施国际化战略,在全球市场寻求自己的发展空间,仿佛是遥远的话题。然而,经济全球化的深入打破了封闭发展的樊篱。面对与跨国公司同台竞技的现实,中国企业必须以国际化的视野调整战略,谋划未来。以东风的实践为例证,就中国企业国际化战略实施的背景、内涵和实施步骤进行了探讨。

Chinese automobile enterprises underwent a long term closed system of development. It seems a distant topic for them to follow an internationalization strategy that they can expand space of development in global market.However,economic globalization changes it at all. For facing the reality to compete with the multinationals,Chinese firms should adjust strategies and make the plan with an international view.This paper analyzes the practice of DFM(Dongfeng Motor Corporation) as a typical example,and respecti...