新形势下企业环境与企业的竞争战略

在全球经济一体化的大背景下,网络信息经济、知识经济,日益创新的技术使企业面临更加复杂多变动态环境。文章对当前企业面临复杂多变环境进行了详细的论述,随着企业经营环境的变化企业应采取的不同的竞争战略以取得竞争优势,同时文章还对不同战略从理论上进行了分析,指出企业应根据自己具体情况和所处的环境选择适合自身产长远发展的战略。

With the globalization of economy development,all enterprises face more and more complex,dynamic environment.The emerging of network information economy,knowledge-based economy,and technology innovation increase competitive dramatically.The article discuss about complex and dynamic environment that enterprises faced in now days.Firms should adopt different competitive strategy to adapt the environment changing.It also analysis vary strategies in theoretically.The companies should select strategy suitable fo...