摘要
本文应用迈克尔.波特的价值链理论探讨了企业竞争力的来源,建立基于质量的竞争优势的意义,以及实施基于质量的竞争战略方法。
It is applied in this article of Michael Porter′s theory of value chain to discuss the source of competitive advantage,the meaning of building competitive competence based on quality,and how to execute the competitive strategy based on quality.
出处
《宜春学院学报》
2005年第S1期79-80,共2页
Journal of Yichun University
关键词
价值链
质量
竞争力
竞争战略
value chain
quality
competitive competence
competitive strategy
