社会转型时期消费示范族的消费行为及其效应

The Consumption Behavior of the Pilot Consumers in the Transformational Period of Society and Its Effects

我国消费示范族是指那些居于消费群体特殊地位的大款、明星和官员等。由于他们处于好的行业或从事特殊的职业,其人均拥有财富占社会财富总量的比例很高,他们构成了我国名副其实的消费示范族,其消费行为对我国社会政治、经济、文化以及人们的消费观念都会产生广泛而深刻的影响,我们要积极采取对策加以引导。

The pilot consumers refer to those tycoons, pop stars and government officials who enjoy special positions in the consumer groups. Owing to their specific and better fields of business, the per capita wealth possessed by these people ranks high in the total amount of wealth possessed by the society. They are the real pilot consumers in our country and their consumption behavior will have a wide and profound effect on our social politics, economy, culture and people' s consumption concepts. Therefore we should take active measures to guide their consumption conducts.