论奥运项目的市场体系及产品特性

On market system and product characteristics of the Olympic items

完善奥运项目市场体系和把握其产品特性是进行市场开发的基础。对奥运项目市场进行规范的划分和对其产品进行细致的分析 ,可以更好地提高服务质量 ,提高市场开发的效益。

The bases for market development are to perfect market system and to know about product characteristics of the Olympic items. Better service quality and market development profit can only be reached through standard division of the item market and analysis of the products.