摘要
从对体育产业化本质和内涵的理解 ,透视了我国体育产业的现状及发展潜能 ;并运用经济理论 ,从社会发展角度说明了体育产业化为我国体育事业改革方向的必要性 ,分析了影响我国体育产业化进程的因素 ,并提出推动我国体育产业化发展的对策。
The author analyzes the present situation and development potential of the Chinese sports industry through studies of the nature and connotation of sports industrialization,which has become a necessary part of reform of the Chinese sports. Factors influencing the industrialization and countermeasures of its development are put forth.
出处
《体育成人教育学刊》
2004年第1期13-14,共2页
Journal of Sports Adult Education
关键词
经济学
体育市场
体育产业化
影响因素
发展对策
economics
sports market
sports industrialization
influencing factors
developing countermeasures
