对构建高校健美操队体育营销体系的研究

Study of establishing university calisthenics sports marketing system

目前各高校纷纷建立了自己的健美操代表队 ,但高校健美操队的经费问题一直制约着各队的发展。分析了高校健美操队营销的基础 ,高校健美操队进行营销所产生的影响 ,构建了高校健美操队的体育营销体系 ,旨在促进我国高校健美操事业的发展。

There are calisthenics teams in many institutes and universities,which has made great contribution to the development of calisthenics in China. However the lack of finances has always limited the development of the calisthenics teams and calisthenics in China.This paper analyzes basis for marketing of theseteams.