论中国企业的营销创新

Talking about china's marketing innovation

随着我国现代企业制度的建立、完善和买方市场逐步的形成以及人民生活水平不断提高,购 买力的增强,消费者的需求和偏好出现多层次,我们必须适时转变营销观念进行营销创新。

With the steady establishment and improvement of our China' s modern enterprise system,the formation of purchasing masket and the raise of people's living standard, the strengthening of purchasing power and the different levels of consumers' demands and interests, We have to change our Marking idea and make Marketing innovation in time.