食品企业之现代营销理念

面对食品企业所处的宏观环境和微观环境的变化,传统的营销理念受到严重挑战。本文就食品企业可借鉴的现代营销理念及其实施策略进行了深入探讨,包括绿色营销、网络营销、体验营销、个性化营销、关系营销等。

Facing the changes of macroeconomic and microeconomic circumstances, the traditional marketing thoughts of food enterprises have been challenged. In this thesis, the conceptions and strategies of some modern Marketing thoughts will be discussed in detail. Green Marketing, On-Line Marketing, Experiential Marketing, Individuation Marketing and Relationship Marketing are included.