摘要
随着我国房地产市场进入“买方市场”,4C理论的应用将成为房地产企业决胜未来市场的关键之一 .本文以“香榭里别墅”楼盘为例 ,阐述消费者需求理论、消费者成本理论。
With the real estates market in China entering “the buying market”, the applications of 4c theory will be one of keys in competition during the real estates enterprises. In the case study of “Chamsharry Villa Project”, the paper illustrates the content and applications of claim of consumer theory, cost of consumer theory, convenience to consumer theory and communication with consumer theory.
出处
《广西大学学报（自然科学版）》
CAS
CSCD
2004年第z1期90-92,共3页
Journal of Guangxi University（Natural Science Edition）
关键词
消费者需求
消费者成本
消费者方便
消费者沟通
claim of consumer
cost of consumer
convenience to consumer
communication with consumer
