虚拟企业的客户关系管理系统的功能特征研究

The study on the function characters about the customer relationship management system of virtual enterprise

介绍了客户关系管理的重要性,分析了虚拟企业的客户关系管理系统的功能特点,比较了与传统管理信息系统的区别,详细研究了系统的智能特点,分析了影响系统实施的关键因素。

This paper introduced the importance of the customer relationship management, analyzed the function characters of the virtual organization CRM system, compared the difference between CRM and tradition MIS, Studied the intellectual power characters of the system in detail, and analyzed the important factors which influence the system implementing.