网上用户行为捕获与可视化技术

Capture and Visualization Technology of Web User Behaviors

采用在网站结构图上表现网站使用情况信息的方法,选取适当的数据源,利用二雏可视化技术,开发了网站可用性分析系统SUAT(SiteUsabilityAnalysisTool),以帮助网站可用性分析人员发现用户网络行为模式和网站存在的可用性问题.案例分析结果表明,利用二维可视化技术分析网站的可用性问题是一种行之有效的方法,它在很大程度上简化了网站设计人员对网站结构和内容的改进过程.

By displaying Web usage and structure information on the Web structure maps and selecting appropriate data sources, a site usability analysis tool ( SUAT) is proposed based on the two-dimension visualization technology. This tool can help site analysts to discover the usage pattern of Web visitors and the usability problems existing in a website. By the analysis of a practical case, it is proved that the two-dimension visualization technology is effective for the analysis of website usability and can greatly help website designers simplify the process of improving the content and structure of the website.