摘要
广告词是书面广告的“灵魂”。文章以汽车广告为例,从简洁性、口语化、人性化和生动形象性这四个方面探讨了法语广告词的基本特点。
The slogan(head line and base line) is the "soul" of a written advertisement.With the examples of the car advertisements,this paper attempts to explore the features of the slogan of French advertisement by studying its succinctness,orality,humanity and vividness.
出处
《清华大学学报（哲学社会科学版）》
CSSCI
北大核心
2004年第S1期21-25,共5页
Journal of Tsinghua University(Philosophy and Social Sciences)
关键词
广告法语
广告词
汽车广告
french advertisement
slogan
car advertisement
