客户关系管理在中小企业的应用

The Application of Custome Relationship Management in Medium and Small - sized Enterprises

CRM技术是提高客户忠诚度的最有力的工具。良好的顾客数据库是公司取得竞争优势的专有资产。我国中小企业在实施CRM商业策略时优劣势并存,但完全有能力实施。在实施CRM的过程中,要将实施的成本与实施所带来的收益作对比,要由企业最高领导层负责,要结合企业自身特点有目的地选择,而不要在作好准备之前急于购进。要将CRM视作是商业策略。

CRM technique is a powerful instrument for improving customer" s loyalty. A good customer database is a proprietary asset for a company to obtain the competitive advantages. Although there exist advantages and disadvantages for medium and small - sized enterprises of China in implementing CRM commercial strategies , enterprises are able to carry the strategies into execution. During the course of implementing CRM,enterprises should compare implementary cost and corresponding benefit,grant responsibility to ...