摘要
旅游高等教育中导入双语教学 ,其现实意义毋庸置疑。基于《旅游市场营销学》的双语教学实践 ,本文着重探讨了双语教学在旅游管理专业教学过程中的实践模式 ,实施双语教学的关键 ,双语教学中需要注意的问题 。
Bilingual teaching practice in higher tourism education is becoming more and more important today. Based on the bilingual teaching practice in the course of “Tourism Marketing”, this paper explores the model of bilingual teaching, the key points of bilingual teaching and some issues to be noticed.Some tentative ideas are offered regarding the future of bilingual teaching in tourism institutions of higher learning.
出处
《旅游学刊》
CSSCI
北大核心
2004年第S1期73-76,共4页
Tourism Tribune
关键词
双语教学
实践模式
旅游高等教育
bilingual teaching
bilingual teaching practice model
higher tourism education
