摘要
通过对加油站经营成功要素的分析,提出加油站促销的意义、加油站促销所必须遵循的原则、加油站促销的基本要素和加油站促销的管理等。
The significance of gas station sales promotion, principles to be observed in sales promotion,
fundamental elements in sales promotion and management of the sales promotion activity are discussed based on an elemental analysis for a successful gas station management model.
出处
《石油商技》
2003年第5期37-39,共3页
Petroleum Products Application Research
关键词
加油站
促销
策略
gas station, sales promotion, strategy
