试论大学教育的定位

On the Position of a University

教育定位是来源于市场定位的一种塑造形象、增强自我竞争力的策略。大学教育定位分当前定位和未来定位两种。在确立大学教育定位时,必须依据一定的原则和方法,进而通过定位内容的界定来进行。

The concept of education position comes from the market position. It is a tactics of modeling image and increasing competition. The position of a university can divide into the present position and future position . Establishing the education position should abide by the principles of position and methodes of position, on this base, establishing the content of position.