电子商务与旅游业的全球分销系统的发展

Development of the E-business and the global distribution system of tourism

早在互联网诞生之前 ,旅游企业已开始应用计算机专用网络开展旅游预订和营销。航空公司的计算机机票预订系统、饭店集团的中央预订系统 ( CRS)及后来更为成熟的全球分销系统 ( GDS)在旅游运行中发挥着重要的作用。互联网的快速发展 ,使得电子商务发展更为迅速 ,这对旅游业的 GDS提出了挑战 ,也促进了它们与互联网融合、分销产品多元化等新的发展趋势。该文对全球

Tourist corporations have applied special networks in tour booking and marketing before the emergence of the Internet,and the Tickets Booking System of airline companies, the Central Reserving System (CRS) of hotels and the Global Distribution System (GDS) which is much more mature have been playing important roles in the tourist operation. The rapid development of the Internet and the E commerce not only brings challenge to the GDS of tourism but also brings about new developing directions of the GDS, such as the combination of the GDS and the Internet, the diversification of the distributive products. The development of the GDS in the whole world and its current situation in China are discussed in this paper.