失诚信者失天下——对南京冠生园“陈馅月饼”事件的思考

Lost Credibility, Lost the Market --A Reflection on the Bankruptcy, of the Guanshengyuan in Nanjing

南京冠生园曾经是一家有名的企业,但由于“陈馅月饼”一事被曝光而倒闭了,与之相关的所有企业也受到了牵连。在此案例的基础上,文章提出了一个永恒的话题——诚信,并进一步指出,诚信对于企业的生存与发展是极为重要的。

The Guanshengyuan in Nanjing used to be a famous enterprise, but went bankruptcy because of using exceed time limit fillings to make moon cakes. The enterprises related to it all got involved in trouble. Based on this case, the author raises a longstanding topic--credibility, and the author holds that credibility is very significant for the survival and development of enterprises.