我国润滑油企业竞争战略选择研究

RESEARCH ON THE OPTION OF COMPETITIVE STRATEGY FOR DOMESTIC LUBRICANT ENTERPRISES

在对竞争战略理论及我国润滑油行业结构进行详尽研究、分析的基础上,探讨了我国润滑油企业面对错综复杂的竞争环境,选择竞争战略的途径。

On the basis of the detailed study and analysis on the competitive strategy and the structure of Chinese lubricants industry, the ways to opt the competitive strategy for domestic lubricant enterprises while facing the complicated competitive circumstances are discussed.