摘要
分析了中国汽车工业与润滑油行业的现状,试图归纳汽车行业与润滑油行业的关联性,从产品细分的角度剖析中国汽车行业给润滑油行业带来的影响、机会和挑战,围绕中国润滑油行业的市场特色,提出中国润滑油行业已经进入大营销环境的概念。
The current situation of Chinese auto industry and lubricating oil industry is analyzed and the relationship between them is summarized. The impact, chance and challenge on lubricating oils industry from Chinese auto industry are analyzed in view of product segmentation. According to the characteristics of Chinese lubricating oils market, the concept of mega-marketing environment for Chinese lubricating oils industry is presented.
出处
《润滑油》
CAS
2003年第z1期21-25,共5页
Lubricating Oil
关键词
汽车
润滑油
市场分析
automobile
lubricating oil
market analysis
