摘要
通过对中西方在国际经济合作和市场理念上的研究,弄清中西方在国际商务上的文化差异,从而找出克服文化 冲突的方法,建立起能够跨越合作管理的第三种文化,使中西方文化真正地融合。建立更加友好的贸易伙伴关系,最终促进 我国对外经济持续、稳定地发展。
Through the research on international economic cooperation and marketing concepts of China and western countries, we can distinguish their business cultural difference so that we can find ways to overcome the cultural conflicts and build up a third culture which can bridge the cultural gap between the two partners so as to make cultures between China and western countries merged with each other to establish more friendly relationship , and finally to promote our country's foreign economic developement. .
出处
《嘉兴学院学报》
2003年第z1期197-199,共3页
Journal of Jiaxing University
关键词
文化
差异
商务
冲突
第三种文化.
culture
difference
business
conflict
third culture.