摘要
从来体育赛事大都以奖牌论新闻人物,然而1998年的美国友好运动会却让国人认识到,新闻可以是这样另类地产生。原本默默无闻的体操选手桑兰在一次普通练习中倒下了,永远地失去了赢取奖牌的机会,但是她却意外地成了一个全球性的新闻人物。她的新闻价值就在于让绝大多数国人明白体育保险距离我们是那样的遥远,却又是这样的接近。
A warm-up accident that paralyzed Chinese gymnast Sang Lan in the 1998 Goodwill Ganies jolted awake both Chinese athietes and insurance companies. The athietes realized they had to insure themselves against any risks, while the insurance companies found a virtually untapped market in sports insurance.
