营销新模式——共生营销

New marketing mode —— symbiotic marketing

随着中国加入WTO,国内企业的国际化运作,竞争的日愈加剧,产品生命周期的日益缩短,研究与开发费用的不断上升,国际贸易保护主义的抬头,企业与企业之间的合作已涉及到越来越多的产品领域,共生营销也越来越受到企业的重视,共生营销已逐渐成为目前企业挑战国际化的基本战略。

With China entering the WTO, domestic corporations globalizing, intensity of rivalry among competitors going, PLC shortening, costs in D&P increasing and international trade protectionism coming up, the cooperations among industries established in the more and more products fields and Symbiotic Marketing is playing more key rules. Thus cooperation marketing is now becoming the basic strategy that the industries challenging the globalization.