企业的可持续发展—可持续增长率模型的应用

The sustainable development of enterprise: the application of the sustainable growth rate model

相对于企业的增长缓慢,企业的主管往往并不会为企业的发展过快而担忧,他们甚至认为发展得越快越好。但是接踵而来的事情往往让他们措手不及,甚至处于濒临破产的境地。本文引入可持续增长率模型,说明其中原委,并简要阐述了企业应对市场的大好发展契机的几项具体措施。

Normally, compared with the slow growth in the enterprises, the managers would not have a lot of worries about the fast growth; they even suggest the growth should be as fast as possible. The following things, however, will even make them be close to the bankruptcy. In this article, the sustainable growth rate models are introduced to explain the reasons for that, and the solutions to deal with the opportunity of fast growth offered by the market are put forward as well.