北京国际饭店业培训中心培训品牌创建研究

A Research on Establishing Training Brand

本文以培训品牌创建为课题 ,以我国旅游市场特别是北京旅游饭店业培训市场的现状为背景 ,将北京国际饭店业培训中心作为主要研究对象 ,通过对北京国际饭店业培训中心成立 10年来的历程 ,尤其是近 3年来品牌创建过程中的重点项目剖析 ,明确品牌创建的必要性和重要性 ,研究、解决在创建中遇到的障碍、问题 ,并提出了解决的措施与办法。

The thesis focuses on how to establish training brand on the tourist market in China,particularly,in the present situation of hotel industry training market in Beijing.The research target is Beijing International Hotel Training Center (BIHTC). Through analyzing the development of BIHTC in the past decade,especially in the last three years,and the major training projects during the establishment of training brand,the thesis points out the necessity and the significance of brand establishment,analyzes the obs...