网络广告之特点与应用策略

Characteristic and Strategy of Internet Advertisements

网络广告随互联网技术的发展而发展,其形式多样。与传统广告相比,它具有广告的一般特征和功能,又有与传统广告不同的特点。正因为网络广告的这些特点,它在应用策略上应有其独特的方式,并有无限的发展潜力。

Internet advertisements have developed with the development of Internet technology,having multi forms.Internet advertisements have the common and differ characters and functions comparing with traditional advertisement.Internet advertisements should have its unique marketing strategy,and will have infinite developing potential.