摘要
特许经营是当今国际上通行的现代营销方式 ,分析了我国特许经营存在的问题 。
Franchise chain is a modern marketing mode popular in the world.This article ananyses the problems in Chinese Franchse chain and presents the countermeasures to promote the development of Franchise chain in our country.
出处
《怀化学院学报》
2002年第4期26-28,共3页
Journal of Huaihua University
关键词
特许经营
现状
问题
对策
franchise chain
present situation
problem
countermeasure
